Aims

The Doctor of Design in Visual Communication Design programme develops designer-researchers capable of producing significant original work, maintaining high academic standards, and effectively communicating with peers, academia and society at large. It carries a mission to promote the advancement of Macao and the Greater Bay Area’s cultural industries to meet its diversified socio-economic development strategies through industry-academia-research cooperation and graduates’ creative practice.

The programme aims to:

1. Meet Macao and the Greater Bay Area’s objectives in cultural industries to:
   1.1. Promote the advancement of culture, art, science and technology and the economic and social development of the Macao Special Administrative Region;
   1.2. Respond to Macao and the Greater Bay Area’s development strategies for cultural industries and address complex, real-world design challenges from the region.
2. Achieve the objectives of the University and the Faculty of Arts and Humanities to:
   2.1. Cultivate citizens with innovative abilities and promote academic research through quality student-centered education, key research subjects with international impact.
   2.2. Advance knowledge in Visual Communication Design through interdisciplinary applied research, original design, professional practice and impactful service to the regional, national and international communities.
3. Prepare graduates for leadership roles in design industry or academia with solid professional skills, applied interdisciplinary research capacities and impactful design work.

Philosophy

The Doctor of Design in Visual Communication Design programme is grounded in the philosophy that design practice is a form of scholarly inquiry that can drive innovation and transform societies. We emphasize the importance of rigorous, practice-led research that results in tangible design outcomes. This programme fosters independent thought, scholarly integrity and the ability to translate research into actionable design strategies. Graduates are expected to be design leaders, capable of shaping the future of design practice and education.

Programme Intended Learning Outcomes

Upon successful completion of the programme, students will be able to:

• Demonstrate cultural awareness in tangible design outcomes to advance the development of culture, art, science and technology and socio-economic of the Macao Special Administrative Region.
• Develop innovative design concepts, strategies, and systems addressing complex real-world problems from Macao, the Greater Bay Area, and beyond.
• Demonstrate holistic innovative abilities and social responsibilities with international impactful design and research achievements.
• Generate original research in visual communication design with interdisciplinary approaches.
• Demonstrate excellence in verbal, written, and visual presentation of academic and professional work.
• Demonstrate leadership capacities for design industry and sufficient knowledge, skills and professional attitudes required to educate the next generation of design practitioners.