Abstract:
The rapid development of Artificial Intelligence (AI) is reshaping the translation industry, making human-machine collaboration the new standard. In this new landscape, both translation education models and the working methods of translators must evolve to meet emerging demands. This lecture will explore two key areas: firstly, the reform and expansion of translator training programs, and secondly, the critical importance of the translator’s “attitude positioning”

(“態度定位”). Establishing a clear stance is crucial for every translator engaged in international communication and represents the core value of human translation itself. Through case studies and examples, the lecture will offer insights for practitioners and students, helping them navigate the opportunities of the AI era while upholding professional integrity and becoming competent language service providers.

Speaker Biography:

Prof. Zhang Meifang is Emeritus Professor of the FAH, University of Macau. During her working years at the University of Macau, Prof. Zhang was the major creator and coordinator of the MA programme of Translation Studies. She also served as head of the Department of English, and Master of Cheong Kun Lun College. Her research interests include discourse and functional approaches to Translation Studies, media and political discourse and translation, translation and intercultural studies. Prof. Zhang is a founding member and leader of the Macau Federation for Translators and Interpreters. She is an expert member and council member of the Chinese Translators・Association, council member of China Association for Comparative Study of Chinese and English, and executive member of the APTIF Joint Committee. She was Co-editor in Chief of Babel: International Journal of Translation (2017-2020), and is serving on the editorial boards of Target: International Journal of Translation Studies, Chinese Translators Journal, and several other refereed international and national journals of translation studies.