“Colour as a recipe – Cooking with Meaning in Visual Communication : A Semiotic and Practical Guide To Mixing Color With Purpose”

This lecture explores the metaphor of colour as a recipe, where hues, tones, and contrasts become ingredients in the visual kitchen of communication. Drawing on semiotic theory, it examines how colours carry cultural, emotional, and contextual meanings, and how these meanings can be intentionally “mixed” to enhance clarity, evoke emotion, and convey complex narratives. Through a blend of theory and practice, participants will learn to approach colour not merely as a decorative element, but as a purposeful tool—crafted with precision, like a chef balancing flavour—to communicate with depth and resonance in visual design.