At the beginning of 2025, the Department of Arts and Design marked the New Year with two high-caliber academic lectures featuring two prominent figures in the design —Professor Xiao Yong and Mr. Han Zhanning. These lectures were held on January 15 and livestreamed via Tencent, garnering enthusiastic attention from students, faculty, and industry professionals.
Xiao Yong: The Visual Language of Design Dialogue
On January 15 afternoon was delivered by renowned visual designer Professor Xiao Yong, with the theme “Visual Design and Dialogue” Drawing upon his extensive teaching and practical experience, Professor Xiao shared insights into the latest developments and challenges in the field of visual design. Using representative design cases and his own works, he elaborated on the process of conceptualizing design ideas, addressing creative obstacles, and emphasized how design, as a visual language, can effectively communicate with audiences. The event saw an engaging audience, with participants actively posing questions and showing great interest in innovative design thinking.
Han Zhanning: Design-Driven Urban Cultural Branding
The evening session featured veteran designer Mr. Han Zhanning, with a lecture titled “Design as a Driving Force——Han Zhanning’s Poster Design and Urban Cultural Practice” Using Shenzhen, a city known for its innovation, as a case study, Mr. Han showcased how design can drive urban brand development and enhance cultural identity through creative design practices. His case studies and professional insights not only offered profound academic inspiration to the audience but also expanded perspectives on the application of design in urban development.
The successful organization of these lectures provided a rich blend of academic and practical knowledge for students and professors of the Department of Arts and Design, setting a strong foundation for future high-quality dialogues and academic activities. These sessions offered deeper insights into the trends of visual design and the integration of design with urban culture, paving the way for new possibilities in future creative and research endeavors.